The Force
Beneath.
Undertow Records is an independent phonk label and artist incubator built to back records beyond the release date. Led by people who understand the industry, we combine smarter release strategy, sharper distribution and better monetisation to give every release the strongest possible foundation.
A New
Wave.
UNDERTOW works with a focused roster of artists we believe can shape where phonk goes next.
We stay deliberately selective, working closely with each artist to develop the music, identity and catalogue around them. The aim isn’t to flood the market. It’s to give the right records the attention and infrastructure they need to grow.
A release is only the starting point. We look at the bigger picture. Building momentum across a catalogue, turning listeners into an audience, and creating careers that compound beyond one track, trend or moment.
Channel subscribers
An owned audience across our channel network — the launchpad every Undertow release lands on.
WE RUN
THE CURRENT.
Undertow is hands-on from the first idea to what happens long after release. We shape the campaign, follow the signals as they move, and make sure the attention a record creates turns into something the artist actually keeps.
Position
Before release, we build the world around the record. Positioning, creative direction, content concepts and a rollout designed to give the music somewhere to go from day one.
Momentum
Once it moves, we move with it. Creator seeding, short-form, platform strategy, playlist and channel placement. Campaigns are adjusted in real time around what is actually gaining traction.
Capture
Attention is only valuable if you capture it. We turn momentum into followers, catalogue growth and recurring revenue. With the infrastructure to make sure more of the audience and value surrounding a record stays with the artist.
Let's Build
Your Music Career
Send us your strongest unreleased music. We are looking for distinctive artists with clear identity, high-quality production and a serious vision — every corner of Phonk welcome.